Market Entry
Your Asia business, built and funded.
- Accelerating GTM from years to months, and from months to weeks, across 10 hubs.
- Product, pricing + positioning reshaped for local buyers, custom-built for each market.
- Our own capital, so decisions move at the pace the expansion needs.
- Decades of scaling digital ventures, with roots in Silicon Valley, the Middle East and Asia to read both sides of every market entry.
🎯 How We Get You To Market
Our global scaling infrastructure includes:
🤝 Access pipelines: Established enterprise customers + distributors and partners — not on a cold outreach list, but already in the room. We’ve cultivated warm relationships over two decades across Japan, South Korea, Vietnam, Indonesia, Singapore, India, the Philippines and China.
🎖️ Bench strength: Day-one teams sourced from a standing talent flow of builders, engineers and ex-founders, led by seasoned CXOs who are aligned with global priorities + fluent in regional nuance.
🔌 Plug-and-play from day one: Entities set up, offices opened and staffed, ops launched, day-to-day workflows running seamlessly. Our partners hit the ground running, with multiple markets live at once, wherever they want across Asia.
💰 Strategic Asian capital: Funding through Global Gateway Capital, our investment vehicle for market expansion, deployed directly and through partner funds.
⚖️ Regulatory navigation: Deep operating history and working relationships with local policy stakeholders mean we know the lay of the land = fewer surprises, smoother entry, better-timed moves.
🏢 Shared workspaces across our geographies — where partner companies build side by side, trading ideas and plugging into wider Smile infrastructure.
🌏 Why Asia, Why Now?
The Opportunity…
…The Challenge
🌏 Why Asia, Why Now?
The Opportunity…
…The Challenge
🇨🇳 Our China Lens
🇮🇳 The India Opportunity
📍 Who We've Landed
Airbnb connects travelers with unique homes, experiences, and stays hosted by people in communities around the world.
We led Airbnb’s Asia rollout, driving market entry and GTM acceleration across 14 markets.
Snapchat builds camera and AR technology that empowers people to express themselves, communicate visually, and experience the world together.
We launched Snap’s ad monetization platform in India, driving early-market adoption + revenue growth.
Pinterest is a visual discovery platform where people find ideas, plan projects, and shop products across every interest.
We opened Pinterest's global ad inventory to Asian brands, connecting them to high-intent audiences across North America, EMEA, and LatAm.
Yahoo delivers news, finance, sports, and email to hundreds of millions of people through one of the web's most trusted destinations.
We built Yahoo's reach into India's online advertising market via a joint venture, connecting it to thousands of small and mid-sized advertisers and publishers.
Twitter gives people a public feed for breaking news, live commentary, and the conversations shaping culture worldwide.
We led Twitter's monetization partnership in India, taking the platform's advertising business to brands across the market.
WPP is the world's largest creative transformation company, delivering advertising, communications, and technology solutions for global brands.
We've partnered with WPP across Asia and Africa, from digital ventures and joint ventures to media and marketing operations.
The Longevity Suite combines science, biohacking, and holistic treatments across clinics, spas, and dining experiences to redefine modern wellness.
We brought The Longevity Suite to Singapore, launching Europe's leading biohacking and anti-aging clinic network in Asia.
Criteo is a commerce media platform helping brands and retailers reach shoppers with AI-driven advertising across the open internet.
We took Criteo's commerce media platform to market across APAC, pairing global ad tech with local execution.
CJ powers a global affiliate ecosystem where brands, publishers, and creators partner to drive measurable commerce at scale.
We brought CJ's affiliate platform to APAC, giving brands, publishers, and creators access to a global performance network.
Airseva is Airbnb’s India-based global capability center, delivering specialized operational, support, and analytics services for Airbnb’s worldwide community.
We built Airbnb’s India-based global capability center spanning finance, analytics, and customer service.